Welcome to Our Practice

Welcome to Lakeside Dermatology, Your Dermatologist in Sebring and Winter Haven, Florida.

Medical Dermatology Services

You can get experienced, personalized dermatology services to treat a variety of skin issues when you visit us. Our procedures are backed by science and technology.

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Cosmetic Dermatology Procedures

At Lakeside Dermatology, you can get Microneedling with PRP, Hair Rejuvenation with PRP, Kybella, HydraFacialBotox, cosmetic fillers, Sculptra, and more. We have 30 years of experience helping patients like you get your best skin.

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Get in Touch With Us

We have two locations for your convenience, in Sebring and Winter Haven. Give us a call today to schedule your appointment. FREE consultation available on cosmetic procedures. (Free consultation for Sebring location only)

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Meet Our Staff

  • Dr.
    Alex W. Kennon, MD, FAAD

    Alex W. Kennon, M.D. is a board-certified dermatologist who is also fellowship-trained in Mohs micrographic surgery.

    Dr. Kennon received both his undergraduate and medical degrees from Florida State University. He completed an internal medicine internship at Medical College of Georgia at Georgia Health Sciences University. His three-year dermatology residency was completed at Medical College of Georgia at Augusta University.

    Following his dermatology residency, Dr. Kennon completed an American College of Mohs Surgery and Dermatologic Oncology accredited fellowship with Dr. David E. Kent in Macon, Georgia. His year-long training included extensive hands-on experience in Mohs surgical technique and reconstruction.

    Dr. Kennon has earned numerous honors and awards including the Florida State University Golden Torch Award for Academics. He has presented at national and local conferences and has published many articles on a broad range of subjects in dermatology and dermatologic surgery.

    He is a member of the American Academy of Dermatology and Phi Eta Sigma Honor Society.

    Dr. Kennon was raised in Winter Haven, FL. He enjoys swimming, cooking, hiking, wildlife photography, and spending time with his wife and two sons.

  • Barbara Ross, ARNP-C

    In 2002, Barbara earned her Bachelors of Science in Nursing degree from the University of South Florida in Tampa, FL. Loving the field of Dermatology, Barbara wanted to continue her education and in 2006 she earned her Masters of Science in Nursing from the University of South Florida. During this time she was inducted into the Sigma Theta Tau International Honor Society of Nursing. Both degrees were awarded with honors.

    Barbara has been working, locally, in the dermatology field since 1973, where she worked with Dr. Nelson A. Warner until he retired in late 2012. Barbara then came to Lakeside Dermatology. She works in our Sebring and Winter Haven locations.

    Barbara is a member of the Dermatology Nurses Association and the American Association of Nurse Practitioners.

  • Dr.
    Brooke Rogers, DNP, FNP-C

    Dr. Rogers went to Florida State University where she earned both her Bachelors of Science in Nursing in 2011 and Doctorate as a Nurse Practitioner (DNP, FNP-C) in 2014.

    She graduated Magna Cum Laude and was involved in multiple organizations including Sigma Theta Tau – Nursing Honors Society, Student Nurses Association, and Golden Key Club. She is board certified in Family Medicine through the American Association of Nurse Practitioners and spent two years in Family Medicine before coming to Lakeside Dermatology. She is highly trained in cosmetic procedures such as neuromodulators, dermal fillers, and laser resurfacing techniques as well as medical Dermatology. Brooke is also a member of the American Academy of Nurse Practitioners (AANP) and the National Academy of Dermatology Nurse Practitioners (NADNP).

    Brooke Rogers, DNP, FNP-C specializes in cosmetic dermatology. She was voted as a Est Aesthetic Injector in 2022 by Med-Aesthetic Society. She has 10 years' experience as a Doctorate of Nursing Practice. She graduated Magna Cum Laude at FSU and was top of her class DNP program. Brooke is highly trained in Botox, Dermal Fillers, Sculptra, Kybella and Microneedling PRP as well as Medical Dermatology. She is continuously training in the newest facial technologies available and specializes in naturally enhanced facial beauty. You can follow her on Instagram @drbrookerogers_dnp

  • Dr.
    Michael J. Rogers, MD, FAAD

    Michael J. Rogers, MD, is a board-certified dermatologist and the founder of Lakeside Dermatology. He graduated from New York Medical College in 1982. Dr. Rogers has earned numerous awards including, Alpha Omega Alpha Medical Honor Society, Phi Beta Kappa and the Lange Medical Publications Award in Internal Medicine.

    Michael finished his dermatology residency training at Penn State University in 1989. He is board-certified by the American Academy of Dermatology and the American Society of Dermatologic Surgery.

    Dr Rogers is a member of the American Academy of Dermatology (AAD), American Society for Dermatologic Surgery (ASDS), Florida Society of Dermatology and Dermatologic Surgery (FSDDS), Florida Society of Dermatologic Surgeons (FSDS), Sebring Chamber of Commerce, and Winter Haven Chamber of Commerce.

  • "I see Dr.Rogers at the Sebring office. The staff are always friendly and helpful, I never have to wait long, and Dr. Rogers is kind and caring doctor. I recommend then highly."
    Sue Severino
  • "Had a melanoma removed. Dr. Kennon was excellent with numbing and removal, as well as, stiching. His nursing assistant was also excellent. She was very friendly and gave explicit instructions."
    ed glaze
  • "Dr Kennon was very professional. And the staff was great. They made me feel comfortable even when i was very nervous."
    Traci Smith
  • "I’ve been a patient for years. Barbara Ross listens,evaluates and addresses all of my concerns.
    Highly skilled and professional. I would recommend her(I have many times) to anyone who needs a qualified NP in dermatology."
    David Bove
  • "In these times of Managed care, HMO's, etc. a rare medical practice that actually cares! I've been a patient here for a couple years and experienced nothing but friendly, caring professional care. I've seen Ms. Ross (Nurse Practitioner) on several occasions with excellent results. Professional efficient care from Ms. Ross, her support staff and the administrative staff as well. Always on time, friendly and open to questions, concerns, etc. I used to run a private practice as an administrator - C.E.O. and must say, we strived to reach this level of professionalism and care. Well Done! Craig O."
    Craig Ober
  • "What an amazing group of Christian women! Today was my first time ever going to a dermatologist, not that I was afraid by any means, but to know my skin is healthy and I have no concerns is a rich blessing! Yay Jesus! May you all be blessed in Jesus name!
    Kelly Wayne Music / KWP Ministries"
    KWP Ministries Music
  • "Love Dr. Kennon and his team. Everyone always takes great care of me. Hands down best MOHS Surgeon. Great find Dr. Rogers!!!"
    whitney Spires
  • "1st visit to a dermatologist and I couldn't have felt more comfortable. The staff was very polite and personable. I highly recommend this office! Jessica was an absolute blast to talk to and very informative. The dr was very informative as well, she removed a skin tag same day with out a heads up. I didn't feel like I was being rushed out. I felt a total sense of care. This is how I like my office visits. I will deffinetly be coming back! Thank you ladies for all the help and it was awesome to have a few laughs with yall! See yall soon."
    Justin Russell
  • "I have the utmost confidence in Barbara Ross.
    I would follow her for her expertise and her manner . Kudos to the entire staff ."
    Clare McAdams
  • "Dr. Kennon is a first class doctor,his dr skills, and his personality and friendy demeanor towards myself and his rapport with his staff is impressive"
    Timothy Holm
  • "Both myself and my wife Leslie Kennedy have been to Lakeside Dermatology and have been so pleased. It seems like previous offices we have been to whoosh us in and out. They were timely in our appointments and Barb was so thoughtful and caring. It was actually relaxing. A Zen experience and she took care of both of our problems. Highly recommend this office"
    Capt R Wayne Olmstead
  • "Extraordinarily professional. Impressed with the service/attention received.
    At the end of the procedure, even though the results would not be back for about two weeks, returned back home feeling at ease.
    Felt I was in safe hands.
    Thank you, All Staff Members."
    Luis Morales
  • "I was a patient at Lakeside Dermatology (Winter Haven office) for the first time on May 24, 2023. I could not have been more pleased with my visit. Everyone from the wonderful lady at the desk, to Dr. Kennon's assistant, to Dr. Kennon himself, went out of their way to listen to my concerns and address my issue. If you need a dermatologist, this is THE place to go. Thank you so much for accepting me as a new patient!"
    Patty and Willie
  • "I can’t say enough about the quality of care my 91 year old mother received at Lakeside Dermatology! The staff was so sweet to my mom and soon had her laughing and happy to be there. And Dr Kennon was amazing with her. It is wonderful to find a doctor who can relate to his patients and is so extremely competent and thorough! I 100% recommend Lakeside Dermatology and Dr Kennon for all your dermatology needs!"
    Kathy Webb
  • "Barbara Ross of Lakeside Dermatology is my provider and I have been a patient of hers for over 30 years and have always received excellent treatment. The office staff are courteous and efficient and the appointment times are kept."
    George Nunez
  • "After treating with other dermatologists in the area, I highly recommend Lakeside Dermatology. Dr. Alexander (Alex) Kennon is the best dermatologist in Central Florida. The staff, especially, Tamara, at the front desk, and Jeleshia, his nurse assistant, are incredible. They are professional, kind and have great attitudes. I can’t say enough good things about Lakeside Dermatology."
    Daniel Moody
  • "Again, I would like to thank Dr. Barbara Ross, Maritza and Tamara, what a great team you make. Dr Ross thank you for being so gentle and thorough on my visit. You are so knowledgeable and caring. Please don't ever retire or you'll have to take care of me on your doorstep."
    Tami Vilencia
  • "Not only is Dr. Rogers amazing, but his entire staff is so nice and helpful. I highly recommend going to Lakeside Dermatology. You will be so happy you did!!"
    Christine Gurnsey
  • "I just had my first visit and I was very happy with the entire staff, Dr. Barbara Ross and Maritza. Definitely recommend!"
    Leah Cates
  • "My sister had a consultation today the Dr. was very nice and gave her some options .The staff is also very nice. I would recommend them highly"
    Brenda Spinella (MooMoo!)
  • "Awesome service! Very professional. They listen and act on your concerns. Quick and painless!"
    Becky Grimes
  • "On time. Very friendly staff. Long time patient."
    BRUCE MARTENS
  • "Amazing office with staff that cares! The receptionists are amazing always willing to go above and beyond to try and get you scheduled. The providers are all very thorough and are quick to inform your of results and the treatments that are needed."
    •Leona_Fiona •
  • "I have been going to Dr Rogers for over ten years. The staff there are very professional and personable. Dr Rogers always does a great job and is very thorough. I highly recommend Lakeside Dermatology and Dr Rogers and his staff."
    John Palmer
  • "Best dermatologist in town. He takes time with you and explains everything detail by detail. Brook NP is also awesome. Love these providers!!"
    jackie johnson
  • "The staff at the Sebring office are always friendly and helpful. I never have to wait long for my appointment. Dr. Rogers is a kind and caring doctor. I recommend them highly."
    Sue Severino
  • "Had a great experience here. Doctor was very informative and friendly. Nurses were exceptionally kind and helpful. I felt the care that I received was very professional and would highly recommend this office to anyone."
    Robert Wean
  • "I've been seeing Dr. Rogers for about 10 years, he is the best & has worked so hard to help with me my skin issues. Always listens & figures out 'what to try next' He never gives up on me! His staff are very professional & Jessie is a ray of sunshine! If you need a dermatologist Dr. Rogers is the one for you!"
    VICTORIA BARNARD
  • "Have been going to Lakeside for years. The doctors are skilled and friendly clinicians. Dr. Kennon has performed 3 Moh's procedures with great results."
    Amy Dixon
  • "Dr. Brooke Rogers and her entire staff are the best! They are so welcoming and I always leave feeling my absolute best!"
    Tracy Vega
  • ""Exceptional service. I have been using Dr Rogers for over 20 years and am completely satisfied with him. Along with him, all of the office staff have always been helpful, courteous, and friendly. I highly recommend Lakeside Dermatology.""
    gatorrnb
  • ""I have gone to Dr. Rogers for 20 years. In between the routine skin checks, I have added aesthetic treatments by his daughter, Dr. Brooke Rogers and her team of specialists, Gina, and Susan, to enhance my skin.
    I am not a fan of medical procedures of any kind. Dr. Brooke and her team make these treatments painless and comfortable. The results are amazing! Call now for a consultation and your personalized treatment plan.""
    Elizabeth Lindsay
  • ""My husband and I have been seeing Barbara Ross for many years. She and her staff have always been very caring. They listen to and take care of any concerns that we have. They explain everything that they are going to do and answer any question that you may have. The few times that we have had to see Dr. Kennon he has been excellent, and the results of the surgery have been outstanding.""
    RnC Rodekurt
  • ""I have been a patient of Dr. Alex Kennon for four years, and have had several squamous cell cancers removed from my head and body. Not only is Dr. Kennon extremely competent, he and his staff are also pleasant, friendly and attentive. Dr. Kennon has gone out of his way to make a personal connection with me. I have found this manner of interacting extremely rare among physicians here in Florida.""
    David Nichols
  • ""Good morning our appointment with Dr Roger's was great from the young lady at the front desk she was kind and had beautiful smile thank you the nurse that took us to the room was great Dr Roger's was the best we learned a lot from him if you live in the area and need to get appointment please give his office a call it will be a great thing you will be glad you did on the way out even got a high five thank you so much 😀""
    Judy Reed
  • ""Excellent care and communication from everyone! Front office,
    Brooke Rogers and Dr Kennon are all kind, professional and great at their jobs! Will definitely recommend and continue going to them for my dermatological needs.""
    Lynda Neal
  • "Excellent staff with exceptional care. Thorough and compassionate. Great follow up care. Easy appointments and convenient. Kudos to all! Vickie and Don Mackey"
    Vickie and Don Mackey
  • ""Incredible practice with an amazing staff. You won’t find a better doctor with such an outstanding bedside manner. I’ve been a patient for over ten years and would give every visit an 11 out of 10. The medical knowledge, expertise, and experience that goes into each procedure blows away what you could get anywhere else. It’s incredible how much better the cosmetic results are when the undiluted medicines they use are applied by true medical professionals. No brainer. This is the place to go!""
    Dave Gurnsey
  • ""Dr. Rogers was recommended to us by a neighbor. We took their advice and booked our appointment with him. We are SO glad we did!
    He is a kind, compassionate doctor (with a sense of humor) who sees you at your appointed time; prescribes what you need and thoroughly looks you over.
    We have since recommended him to other neighbors and they too are all willing to travel from Winter Haven to see him in Sebring because he is that good.""
    Julia Trella

Featured Articles

    Psoriasis

    OVERVIEW Psoriasis is a chronic autoimmune disorder that causes your skin cells to multiply too quickly. As a result, your skin becomes itchy, flaky, and inflamed as this sped-up growth cycle interferes with the typical skin turnover process. Psoriasis is not a contagious condition. It also cannot be ...

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    Central Centrifugal Cicatricial Alopecia

    Central centrifugal cicatricial alopecia (CCCA) is a scarring alopecia - a condition which leads to destruction of the hair follicle and permanent hair loss. It predominantly affects middle aged Black women. Affected individuals experience a gradually expanding, circular area of hair loss that starts ...

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    Merkel Cell Carcinoma

    Merkel cell carcinoma is a rare but very aggressive form of skin cancer. It commonly presents as a rapidly growing nodule or bump on a sun-exposed site such as the face, head, or neck. Merkel cell carcinomas can range in color from flesh colored to red, purple, or blue. This type of aggressive skin cancer ...

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    Scleroderma

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    Lichen Sclerosus

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    Lupus

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    Lipoma

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    Lichen Planus

    Lichen planus is an inflammatory condition that can affect the skin, hair, nails, and mucous membranes (such as the mouth and genital region). On the skin, it presents as small, pink to purple, itchy, flat-topped papules. Though the rash can appear anywhere (including on the genital skin), favored sites ...

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    Lice

    Lice are tiny insects that live on human hair and clothing fibers and can be seen with the naked eye. These tiny bugs attach to the hair and feed on human blood, causing intense itching in the affected areas. People can suffer from 3 different types of infestation: head lice (pediculosis capitis), body ...

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Contact Us

Our Location

Hours of Operation

Sebring, FL

Monday:

8:00 am-4:00 pm

Tuesday:

8:00 am-4:00 pm

Wednesday:

8:00 am-4:00 pm

Thursday:

8:00 am-4:00 pm

Friday:

8:00 am-12:00 pm

Saturday:

Closed

Sunday:

Closed

Winter Haven, FL

Monday:

8:00 am-4:00 pm

Tuesday:

8:00 am-4:00 pm

Wednesday:

8:00 am-4:00 pm

Thursday:

8:00 am-4:00 pm

Friday:

8:00 am-12:00 am

Saturday:

Closed

Sunday:

Closed