Welcome to Our Practice

Welcome to Lakeside Dermatology, Your Dermatologist in Sebring and Winter Haven, Florida.

Medical Dermatology Services

You can get experienced, personalized dermatology services to treat a variety of skin issues when you visit us. Our procedures are backed by science and technology.

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Cosmetic Dermatology Procedures

At Lakeside Dermatology, you can get Microneedling with PRP, Hair Rejuvenation with PRP, Kybella, Botox, cosmetic fillers, Sculptra and more. We have 30 years of experience helping patients like you get your best skin.

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Get in Touch With Us

We have two locations for your convenience, in Sebring and Winter Haven. Give us a call today to schedule your appointment. FREE consultation available on cosmetic procedures. (Free consultation for Sebring location only)

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Meet Our Staff

  • Dr.
    Alex W. Kennon, MD, FAAD

    Alex W. Kennon, M.D. is a board-certified dermatologist who is also fellowship trained in Mohs micrographic surgery.

    Dr. Kennon received both his undergraduate and medical degrees from Florida State University. He completed an internal medicine internship at Medical College of Georgia at Georgia Health Sciences University. His three-year dermatology residency was completed at Medical College of Georgia at Augusta University.

    Following his dermatology residency, Dr. Kennon completed an American College of Mohs Surgery and Dermatologic Oncology accredited fellowship with Dr. David E. Kent in Macon, Georgia. His year long training included extensive hands on experience in Mohs surgical technique, and reconstruction.

    Dr. Kennon has earned numerous honors and awards including the Florida State University Golden Torch Award for Academics. He has presented at national and local conferences and has published many articles on a broad range of subjects on dermatology and dermatologic surgery.

    He is a member of the American Academy of Dermatology and Phi Eta Sigma Honor Society.

    Dr. Kennon was raised in Winter Haven, FL. He enjoys swimming, cooking, hiking, wildlife photography and spending time with his wife and son.

  • Barbara Ross, ARNP-C

    In 2002, Barbara earned her Bachelors of Science in Nursing degree from the University of South Florida in Tampa, FL. Loving the field of Dermatology, Barbara wanted to continue her education and in 2006 she earned her Masters of Science in Nursing from the University of South Florida. During this time she was inducted into the Sigma Theta Tau International Honor Society of Nursing. Both degrees were awarded with honors.

    Barbara has been working, locally, in the dermatology field since 1973, where she worked with Dr. Nelson A. Warner until he retired in late 2012. Barbara then came to Lakeside Dermatology. She works in our Sebring and Winter Haven locations.

    Barbara is a member of the Dermatology Nurses Association and the American Association of Nurse Practitioners.

  • Dr.
    Brooke Rogers, DNP, FNP-C

    Dr. Rogers went to Florida State University where she earned both her Bachelors of Science in Nursing in 2011 and Doctorate as a Nurse Practitioner (DNP, FNP-C) in 2014.

    She graduated Magna Cum Laude and was involved in multiple organizations including Sigma Theta Tau – Nursing Honors Society, Student Nurses Association, and Golden Key Club. She is board certified in Family Medicine through the American Association of Nurse Practitioners and spent two years in Family Medicine before coming to Lakeside Dermatology. She is highly trained in cosmetic procedures such as neuromodulators, dermal fillers, and laser resurfacing techniques as well as medical Dermatology. Brooke is also a member of the American Academy of Nurse Practitioners (AANP) and the National Academy of Dermatology Nurse Practitioners (NADNP).

    Brooke Rogers, DNP, FNP-C specializes in cosmetic dermatology. She was voted as a Est Aesthetic Injector in 2022 by Med-Aesthetic Society. She has 10 years' experience as a Doctorate of Nursing Practice. She graduated Magna Cum Laude at FSU and was top of her class DNP program. Brooke is highly trained in Botox, Dermal Fillers, Sculptra, Kybella and Microneedling PRP as well as Medical Dermatology. She is continuously training in the newest facial technologies available and specializes in naturally enhanced facial beauty. You can follow her on Instagram @drbrookerogers_dnp

  • Dr.
    Michael J. Rogers, MD, FAAD

    Michael J. Rogers, MD, is a board-certified dermatologist and the founder of Lakeside Dermatology. He graduated from New York Medical College in 1982. Dr. Rogers has earned numerous awards including, Alpha Omega Alpha Medical Honor Society, Phi Beta Kappa and the Lange Medical Publications Award in Internal Medicine.

    Michael finished his dermatology residency training at Penn State University in 1989. He is board-certified by the American Academy of Dermatology and the American Society of Dermatologic Surgery.

    Dr Rogers is a member of the American Academy of Dermatology (AAD), American Society for Dermatologic Surgery (ASDS), Florida Society of Dermatology and Dermatologic Surgery (FSDDS), Florida Society of Dermatologic Surgeons (FSDS), Sebring Chamber of Commerce, and Winter Haven Chamber of Commerce.

  • "Testimonials Coming Soon!"

Featured Articles

    Merkel Cell Carcinoma

    Merkel cell carcinoma is a rare but very aggressive form of skin cancer. It commonly presents as a rapidly growing nodule or bump on a sun-exposed site such as the face, head, or neck. Merkel cell carcinomas can range in color from flesh colored to red, purple, or blue. This type of aggressive skin cancer ...

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    Scleroderma

    Scleroderma is a rare autoimmune condition that causes the hardening and tightening of the skin and connective tissue underneath it. The condition can also impact underlying blood vessels and organs. Affected individuals may exhibit Raynaud’s phenomenon - a condition where the fingers and toes may ...

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    Pityriasis Alba

    Pityriasis alba is often thought of as a low grade form of eczema. It presents with ill-defined, light colored (hypopigmented), slightly scaly patches of skin most commonly found on the face. It affects mainly children and adolescents and is often more noticeable in darker skin tones or tanned skin. ...

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    Lichen Sclerosus

    Lichen sclerosus is a chronic skin condition most commonly affects the genital skin. The affected areas become thin, white, crinkled, irritated, and/or intensely itchy. Blisters and sores can also form. Left untreated, the condition can lead to scarring and increase an individual’s risk for skin cancer, ...

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    Lupus

    Lupus is a group of autoimmune diseases where the body’s own immune system attacks healthy tissue leading to inflammation and damage in the affected organs. Lupus can affect the skin, joints, kidneys, brain, heart, lungs, and blood cells. Types of lupus include: Systemic Lupus Erythematosus (SLE)This ...

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    Lipoma

    Lipomas are common fatty tumors that present as soft or rubbery lumps or bumps underneath the skin that are easily moved. They can occur as a solitary lesion or multiple lesions (often occurring in families). Lipomas can occur anywhere on the body where fat tissue is present, but are most common on the ...

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    Lichen Planus

    Lichen planus is an inflammatory condition that can affect the skin, hair, nails, and mucous membranes (such as the mouth and genital region). On the skin, it presents as small, pink to purple, itchy, flat-topped papules. Though the rash can appear anywhere (including on the genital skin), favored sites ...

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    Lice

    Lice are tiny insects that live on human hair and clothing fibers and can be seen with the naked eye. These tiny bugs attach to the hair and feed on human blood, causing intense itching in the affected areas. People can suffer from 3 different types of infestation: head lice (pediculosis capitis), body ...

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    Lentigo/Lentigines

    Lentigo is a benign skin growth that resembles a freckle. It is usually a tan or brown spot that is flat or slightly raised. It can vary in size and shape and can occur as a singular lesion or as multiple lesions (lentigines). Lentigines have been classified into several types depending on their characteristics, ...

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    Laser Therapy

    Laser therapy is a broad term that describes treatments that use a single wavelength of light to target specific cells in the skin. The light energy is converted to heat energy, resulting in damage to the targeted cells and also triggering the skin’s repair mechanism, thereby stimulating collagen production. ...

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Our Location

Hours of Operation

Sebring, FL

Monday:

8:00 am-4:00 pm

Tuesday:

8:00 am-4:00 pm

Wednesday:

8:00 am-4:00 pm

Thursday:

8:00 am-4:00 pm

Friday:

8:00 am-12:00 pm

Saturday:

Closed

Sunday:

Closed

Winter Haven, FL

Monday:

8:00 am-4:00 pm

Tuesday:

8:00 am-4:00 pm

Wednesday:

8:00 am-4:00 pm

Thursday:

8:00 am-4:00 pm

Friday:

8:00 am-12:00 am

Saturday:

Closed

Sunday:

Closed